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Description
Hesabe quietly powers payments for hundreds of Kuwaiti merchants — but most of the market still doesn't know who we are or why we're better than the alternatives. We're looking for a Marketing Manager to change that.
You'll own Hesabe's end-to-end marketing function. Brand, positioning, content, performance, social, PR, events — all yours. You'll turn our product into stories that Kuwaiti business owners actually care about, build a predictable inbound pipeline for our Payment Consultants, and make Hesabe the default answer when someone in Kuwait asks "which payment gateway should I use?"
You'll work directly with the founders, our sales team, and product. Your KPIs are brand awareness, marketing-qualified leads, and merchant acquisition cost. If you've done marketing at a B2B FinTech, SaaS, or any sales-led business — this is a role where you'll have real ownership from day one.
Requirements
• 4–7 years of marketing experience, with at least 2 years in a management or lead role
• B2B marketing background — FinTech, SaaS, or any sales-led business
• Native-level Arabic and strong English — your campaigns will run in both languages
• Proven experience owning the full mix: brand, content, performance, social, PR
• Comfortable with data — Google Analytics, HubSpot or Pipedrive, Meta/Google Ads, spreadsheets
• Strong writer and brief-writer — you can turn product specs into compelling merchant-facing stories
• Hands-on operator who can also manage agencies, freelancers, and vendors
• Experience setting marketing budgets, measuring ROI, and reporting to leadership
• Based in Kuwait — you'll be close to our merchants and the local business community
Benefits
• Competitive salary with performance bonus tied to pipeline and brand KPIs
• Health insurance for you and your family
• Annual ticket + paid leave
• Real ownership of the marketing function — no endless approval chains
• Budget for tools, agencies, events, sponsorships
• Training budget for courses, conferences, books
• Hybrid — 3 days in office, 2 days WFH
• Work directly with the founders and shape how Hesabe shows up in the market
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About Hesabe
Hesabe is a Kuwait-based payment gateway and electronic settlements company. Originally built to handle payments for Caesar Group, Hesabe grew into a public-facing payments partner for merchants across Kuwait — powering online checkout, KNET integration, MIGS, SMS-based payments, POS terminals, and instant transfers via email or WhatsApp.
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